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Clean shirt, new shoes

And I don’t cognise where on earth I am goin’ to.

Silk suit, black tie,

I don’t have need of a reason why.

They come in runnin’ fair as hastily as they can

'Coz both young woman mad ’bout a keen habilimented man.

- ZZ Top

ZZ Top and the Fashion Police aren't misleading. If you poorness to brand race buy from you, you have got to begin sounding ultra-professional. Ever see a gross sales page featuring testimonials from goofy sounding dudes beside disorderly curls and aggressive tee shirts? Would you buy from these people? Hell, no! Check these five distance to Buff Your Web Guru Shine so People Will Pay You The Fees You Deserve.

1. Update Your Photo.

Ditch that changeable of you at the unit picnic. Get a nonrecreational photograph interpreted where you'll be bathed in overgenerous street light near your curls lately so and that crisp garb that says "Power Marketer, Baby." On a budget? Try a photoshoot understood by a respectable crony who knows how to use a digital photographic equipment.

2. Refresh Your Author Bio.

Log in to your popular nonfiction website and income a solid stare at your writer chart. What's it say? Does the e-mail indicate your prevalent offering, or is it increasingly advertising yesterday's dead beat old news? When appropriate, influence your readers to a web leaf that tells your relation and includes inhabit golf course of websites where they can re-route to stumble on the "you" that longest matches what they privation to publication.

3. Fix Your Logo.

Trying to represent satiny and savvy, but your web logotype says "Romper Room?" Too many an colors, cartoon-like fonts, too bright, too lively. These are all holding you MUST CORRECT if you poverty to be a sharp-dressed web marketer near a hot trademark that tells the sketch. Call a echt draughtswoman who carry out that appearance you poverty - and if he doesn't, ditch him.

4. Get a Tagline.

"Terrestrial" marketers have been victimisation logos and taglines to brand name themselves for centuries. Brainstorm a inimitable one-liner that distinguishes your conglomerate from the nap. Make it catchy, thing that society will privation to reiterate completed and all over. After the line, allocation your URL and net certain it's clickable. Finally give an account the client what to do: "Click present for more than numbers."

5. Put it All Together.

Giant corporations set out their inscription imprint bringing up the rear on everything they touch - their billboards, mag ads, TV commercials, phone autograph album listings, menus. You involve to do this in your web travels, too. Leave your sign-off, URL and call-to-action where you rove - blogs, articles posts, emails. Every spinster Power Marketer on the web does this and it's what you should be doing, no put somebody through the mill in the region of it.

Okay - so we've drenched the essentials of your "marketing look beauty treatment." We both have a lot of trade to do, so let's go buff that radiance.

Copyright 2005 Dina Giolitto. All rights retained.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day [http://wordfeeder.com/wcad/landingpage.html] on FEBRUARY 9, 2006.